Have you ever passed by an old and worn-out sign and thought, is the company still doing business? The same will be the mindset of the people who will look at a poorly designed sign of your company. Imagine the reaction to a clear and visible sign with proper lighting that will immediately shout out loud that the company is doing good business. It’s a natural human reaction to respond to such signs.
As the signs in the yard will represent your business, you should be careful about the design. It’s a common tendency to make some mistakes while deciding on the letters and fonts, but you should avoid them if you want to expand the business.
Mistake #1: Poor choice of colors
One of the most common mistakes while designing the signs is the poor color combination of the design. Maybe the color scheme that your company usually sticks to is not showing enough contrast. So the final sign is not at all readable from a considerable distance.
- For better visibility, you have to use bright and high-contrast colors.
- At the same time, the combination must not look cheap or gaudy.
Only then will experienced professionals know the right techniques of pairing and combining the colors to bring about the ultimate effect of the sign.
Mistake #2: Uneven spacing
The difficulty of reading is the worst thing that you expect from the entire campaign. For the proper advertising, you have to keep in mind the spacing factor,
- Letter spacing should be consistent throughout the text.
- Spacing depends on the fonts as well as some fonts use the space to complete the styling. In that case, the professionals have to assess whether the option will be alright.
- Spacing around the letters must have a balance with the size of the text. Negative space is very important and equivalent to the importance of the lettering itself to enhance visual appeal and legibility.
The designers keep a keen eye on the height of the letters too.
Mistake #3: Transfer issues
One of the many factors that create trouble while designing the yard signs is the problem after transferring the writing from one platform to another. You are writing the sign on an application and transferring it to the printing application for the final print. Now, this transference may cause problems related to flipping backward or upside down. Here, professional designers can help you out with their technical knowledge and expertise.
Analyze as a viewer
When you are planning the designs of the signage, don’t think of the company’s owner. Place yourself in the position of a viewer and think about what you will expect from the brand. What can be that special factor that will draw your attention to the sign? It will help you to come up with better design ideas.
If you don’t analyze the work, you won’t realize which font style or size will work or what will be soothing to the eyes of any viewer. Thinking from the opposite side always works for business promotion.